Category: Content Marketing
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Is your headline as disappointing as a toy in a box of cereal?
Big promises on the box. Small on delivery. “Toy inside!” False promises in cereal boxes and in headlines only disappoint your audience. That’s no way to build yourself up as a blogger or a small business. Do you find that you have a lot of clicks but low time on site? Or maybe your headlines aren’t…
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Using dead time to try new things — at the laundromat.
In one of my Guru Minute videos, I talk about using dead time — time spent waiting — to tweet. This time I tried my hand at something totally new — creative writing on Instagram. You know when life hits you with the unexpected? It can be a bit stressful to say the least. A…
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How do you capture your ideas?
Ideas are my nemesis. Sherlock and Moriarty. Batman and the Joker. Superman and Lex Luthor. Every hero has a nemesis that taunts them and generally tries to hinder their good work. Ideas come to me in the dark, subconscious hours of the night, teasing me with the promise of genius only to leave me when I’m fully…
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What Content Marketers Can Learn from Songwriters
What can content marketers learn from songwriters? Well, songwriting was the original storytelling — before writing — before type, newspapers, magazines, or blogs. It’s discounted as a storytelling device in these 1500 -2000 word blog post era but they had only a few minutes to convey emotion and tell their story so you’d play their…
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What Layla Teaches Content Marketers About Repurposing
What can we learn from musicians when it comes to repurposing our own content? Read to find out.