Remember when humans wrote to communicate? We wrote to capture the story for the next generation. We wrote to remember. We sent telegrams to say we were boarding a train and to tell a mother her son died in the war.
Communicaiton is how we bond. This is why copywriting works.
Humans write adverts that convert. Humans have emotion, instinct, and the written word.
Remember the days when ChatGPT wasn’t all the rage and copywriters weren’t losing clients? Let’s celebrate human-generated content in an AI-fascinated world.
Humans Create. Robots Regurgitate.
Human-generated content will always be better than AI-generated copy. Why? Humans Create. Robots Regurgitate. And consumers are smarter than you think.
Human-generated content will always be better. Why? Because we pick up on local language idiosyncrasies. We use jargon and colloquialisms. Slang is our thang.
Copywriters “just do it,” we know that “doers get more done,” we believe the client “should have it their way,” and we “think different.” Grammarly would like to change Apple’s slogan, but that’s the whole point, isn’t it? To think, different-ly.
This is a project by Bridget Willard, LLC.