Category: Content Marketing
-
FREE 5-Step SEO Copywriting Workflow for Small Business Owners
If you care to read this post or watch the video (better) you’ll get my SEO Copywriting Workflow for free. It’s not a download. It just takes 10 minutes.
-
Scrolling is Scanning — Writing for the Web is Different
We’re writing for people who scroll and then scan; not for medical journals or doctorate programs. SEO copywriting is an art and a science.
-
What is Worse Than Duplicate Content? No Content.
Google has made us all afraid of “duplicate content” and it’s not all bad. We should write cornerstone content and cross-link. Let’s talk.
-
Fiction’s Role in Content Marketing — It’s About the Story
It may seem unconventional to mix fiction in your company’s content marketing but isn’t unheard of. A good storyline will convert readers to customers.