Let’s Talk About Copy
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Fiction’s Role in Content Marketing — It’s About the Story
It may seem unconventional to mix fiction in your company’s content marketing but isn’t unheard of. A good storyline will convert readers to customers.
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How Can Small Businesses Supplement Their Website Content?
Is your small business blog a bit thinner than you’d like? There’s a content curation service called UpContent that I’d love to learn about. Learn more!
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How Do You Find Ideas When You’re Stressed, Stuck, and Behind on Deadlines?
Being suck and looking at a blank page — okay, Google Doc — is the worst. You’re stressed, stuck, and staggering. What now? I got you. Don’t worry.
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Don’t Underestimate The Importance of Content Marketing as an Internal Sales Tool.
Content marketing is an underutilized sales tool. Your blog posts become a resource — a library of content to pull from — for sales and marketing.
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How to Write Powerful Digital Product Copy
One of the most difficult aspects of writing powerful digital product copy is the fact that the product is, indeed, digital. Ones and zeros leave quite a bit lacking for our sensory systems and we all know that the number one rule of sales is, “Put the product in their hands.” So, how can you…