Let’s Talk About Copy

What’s a Little AI Content Between Friends?

When faced with difficult tasks, we may cut corners. When we’re writing, don’t cut out the human element. AI content helps, but don’t make it the final product.
FREE 5-Step SEO Copywriting Workflow for Small Business Owners

If you care to read this post or watch the video (better) you’ll get my SEO Copywriting Workflow for free. It’s not a download. It just takes 10 minutes.
Scrolling is Scanning — Writing for the Web is Different

We’re writing for people who scroll and then scan; not for medical journals or doctorate programs. SEO copywriting is an art and a science.
How I Work — My SEO Copywriting Process

Maybe you heard through the grapevine that Bridget Willard is an SEO copywriter. It’s true. People pay me to write. In this article, I answer frequently asked questions.
Are You Repurposing Your Content? It’s a Missed Opportunity If You Don’t

If you’re not repurposing content, your business is seriously missing out on opportunities to attract a new audience and reengage your fans.
What is Worse Than Duplicate Content? No Content.

Google has made us all afraid of “duplicate content” and it’s not all bad. We should write cornerstone content and cross-link. Let’s talk.

What’s a Little AI Content Between Friends?